The Brief
This was a brief I received on my last your of varsity (2015) from Creative Review.
Design a publication on the theme of ‘Creativity and Inspiration’.
Solution
The Creative Spark follows the creative process in 6 stages, using the metaphor of lighting a fire. From gathering kindling, rubbing sticks together, breathing life into the smouldering ideas to fanning the flames, the creative process is shown to be a series of stages we all go through before sparks fly! The text and illustrations work in tandem to guide any creative person through the process. The back of the booklet has a pocket with two matches
- in case of emergency ;)
